Your Homes. Our Expertise

Providing Full Go-To-Market Services

A Win‑Win‑Win for Builders, Buyers, and the Community

For builders creating 10–20 homes in our region, we offer a partnership designed to be as solid and dependable as the homes you build. Our approach is seamless, straightforward, and built on decades of combined expertise — giving you peace of mind that every buyer, every touchpoint, and every step of the process is handled with care and competence.

Shellane Adams (Home Loans) brings extensive knowledge, genuine passion for lending, and a service‑first mindset that makes buyers feel supported from the very beginning. Her deep experience in new‑construction financing ensures every loan is structured responsibly and confidently, giving both builders and buyers the assurance they’re in safe hands.

Ken Grant (Marketing & Sales) brings 30 years of go‑to‑market strategy — brand building/positioning, marketing, storytelling, and full sales execution. The result is a cohesive, elevated buyer experience that feels welcoming, local, and easy to navigate. Every detail is intentional, and every message helps buyers feel at home.

Together, we create a win for the builder, a win for the buyer, and a win for the community:

You focus on building great homes.
We bring the lending structure, marketing clarity, and sales execution that move projects forward.
Buyers feel informed, supported, and in safe hands from start to finish.

A simple, powerful partnership — built to make your project shine.

Pick and Choose From The Following List Of Available Services 👇🏽

Planning > Marketing > Sales

Strategy, Positioning & Buyer Pathways

• Market insights matched with real buyer financing profiles

• Community identity, naming, and story shaped by attainable lending scenarios

• Positioning that blends lifestyle + early affordability clarity

Pre‑Build Planning

• Floorplans, features, and upgrades guided by affordability

• Model‑home experience built around lifestyle + “how to buy”

• Lending pathways aligned with expected buyer types

• Unified timeline for marketing, lending, and sales

Branding & Visual Confidence

• Community branding paired with financing‑friendly messaging

• Renderings and mock‑ups showing the home + path to ownership

• Visual identity that reassures and connects emotionally

Marketing That Supports Financing

• Website with clear “How to Buy” and pre‑approval pathways

• Photo, drone, and progress updates tied to affordability

• Social, email, and print blending lifestyle + financing clarity

Sales Office & On‑Site Experience

• Welcoming layout designed for easy financing conversations

• Story walls, maps, and upgrade displays with payment impacts

• Unified scripts for consistent marketing + lending messaging

Signage & Environmental Branding

• Identity + ease‑of‑buying reinforced across all signage

• Story‑driven wayfinding with QR links to pre‑approval

• Seasonal/phase‑based refreshes

Sales Strategy & Buyer Confidence

• Pricing and releases aligned with financing options

• Interest‑list nurturing with early pre‑approval nudges

• Buyer education with financing clarity from day one

• Weekly reporting blending marketing + lending activity

• A unified path from curiosity → clarity → contract

Buyer Financing

Financing Made Simple & Visible

• Clear, easy‑to‑understand financing options presented upfront

• Tailored pathways for first‑time buyers, move‑up buyers, downsizers, and investors

• Side‑by‑side comparisons that build confidence and reduce hesitation

• Messaging that shows how buyers can afford the home, not just that it’s available

Affordability‑Focused Marketing

• Social posts, ads, and emails highlighting monthly payment ranges

• “What it costs to live here” breakdowns that feel approachable and human

• Financing‑focused content that answers real buyer questions

• Co‑branded messaging that shows a united, trustworthy team

Integrated Sales + Lending Storytelling

• Marketing that pairs home features with financing pathways

• "Path to Purchase” guides that walk buyers from curiosity → clarity → pre‑approval

• On‑site materials with real numbers and real scenarios

• Seamless handoff from marketing to lending to sales

On‑Site Tools That Build Confidence

• Financing boards and displays

• QR codes linking directly to pre‑approval

• Simple “How to get started” materials

• Consistent scripts for on‑site agents

Launch‑Phase Momentum

• Financing‑focused open houses

• Co‑hosted buyer workshops

• Incentive or rate‑buydown messaging (when appropriate)

• Coordinated campaigns that drive urgency and clarity

The Builder’s Advantage

• Buyers feel informed, supported, and empowered

• Faster absorption and fewer stalled buyers

• A unified, competent, safe‑hands team representing your project

• A true win‑win‑win for builder, buyer, and community

Ken Grant (Windermere/M2)

I’m originally from Perth, Western Australia, and my path has taken me through creative and community‑focused work from music, media, writing, and strategy, before finding my place in real estate.

My wife and I have lived in Seaview for more than 16 years, raising two daughters who proudly cheer on the Mavs, and building a deep connection to this area and the people who make it what it is.

That mix of experience shapes how I support clients today. Clear communication, thoughtful preparation, and a steady, human approach guide every step.

No matter your next move- buying, selling, or investing- you deserve clarity, strategy, and the kind of support that helps you move with confidence, which is why we at your service!

Shellane Adams (CMG Home Loans)

I’m from Eastern Washington, and early on I knew I needed to see more of the world than what was right in front of me. Right after college, I packed a bag and headed to Europe for the summer. Three months of trains, hostels, new friends, and new languages later, I came home changed — but not done.

I told my mom that Spain was pulling at me, that I wanted to learn the language and understand the people, not just pass through. She looked at me and said, “Why not just go back?” So I did. For five years.

Those years shaped everything — how I see people, how I move through the world, and how I show up in my work. They taught me patience, curiosity, and the value of meeting people exactly where they are.

When I eventually came back to the U.S., I landed in the mortgage world almost by accident — but it turned out to be the perfect fit. I started as a processor and funder in the early 2000s, learning the business from the inside out, and eventually found my way into becoming a loan originator.

Helping people is my passion. Finance and mortgages are my language. Somehow, I found the place where those two things meet — and I couldn’t be happier doing what I do.

Shellane Adams

Loan Officer

MLS#698256

206-354-7223

sadams@cmghomeloans.com